Notes from the build.
Practical writing on web performance, conversion and the business of shipping sites. No SEO sludge, no listicles.
SEO
Core Web Vitals in 2026: what actually moves rankings
The three metrics worth fixing first — and the ones that are quietly noise.
Web design trends
Why your homepage hero is costing you signups
A teardown of five “beautiful” heroes that bury the one thing visitors came for.
Business growth
The redesign that pays for itself: a CFO-friendly framework
How to model a website rebuild as an investment, not a cost line.
Development tips
Headless Shopify without the headaches
A pragmatic stack for stores that need speed but can’t afford a science project.
Case studies
How Northloop doubled trial signups in eight weeks
The full funnel teardown — what we changed, why, and what the data said.
Development tips
Accessibility is a conversion strategy
The overlap between WCAG and revenue is bigger than most teams think.
Üzleti növekedés
Mennyibe kerül egy weboldal 2026-ban?
Az öt tényező, ami az árat ténylegesen mozgatja — és miért éri meg a fix áras modell.
SEO
Weboldal sebesség és konverzió: minden másodperc pénzbe kerül
Mennyit veszítesz egy lassú oldalon, a négy legnagyobb lassító, és a gyors győzelmek sorrendben.
One short email a month.
What’s changing in web performance and conversion — and what we’d actually do about it.